
I mean I even have a singing doll! This is literally a dream come true!”ĭrawing upon Siwa’s dance background, Nickelodeon’s new partnership with Danskin will introduce the first-ever kids’ co-branded dance, athleisure and accessories collection for the brand. “From my bows, bedding, accessories, party supplies, to stationary and so much more. “I am so excited to announce all of the amazing products that are coming out for my brand all over the world!” said JoJo Siwa. “Partners and retailers far and wide have reacted so enthusiastically to JoJo and it’s been an awesome experience creating this expansive new line of consumer products that is as fresh and vibrant as she is.” “JoJo Siwa burst into the Nickelodeon family last fall and we, much like our audience, have fallen in love with her fun and vibrant personality as well as her stance against bullying,” said Pam Kaufman, Global Chief Marketing Officer and President, Nickelodeon Consumer Products. Siwa is being introduced to international markets with deals currently underway in the UK, Australia and Canada across a variety of categories including: accessories, apparel, toys, crafts, home décor and more. and the full line will continue to roll out in the coming months. Select items in the JoJo Siwa consumer products line, including first to market retail exclusives and direct to retail programs at select retailers, are available in stores now in the U.S. The program also includes a brand-new partnership with Danskin that marks the brand’s first-ever co-branded collection for kids. Inspired by Siwa’s positive messages and her love of rainbows and emojis, the robust line spans accessories, apparel, arts & craft, cosmetics, costumes, dance and athleisure wear, dolls, dress up and role play, electronics, games, home goods, party, publishing, a subscription box and stationery. and markets including the UK, Australia and Canada. NEW YORK–May 23, 2017– Nickelodeon today announced the global consumer products program for 14-year-old singer, dancer, performer and social media influencer JoJo Siwa, which includes the launch of products across multiple categories in the U.S.
